Counting the Calories from The Conference Board of Canada
The Canadian beverage industry’s Balance Calories Initiative is helping to reduce the calories consumed from beverages across all ages and regions according to The Conference Board of Canada newest report– Counting the Calories. The report looks deeper into consumption rates of non-alcoholic beverages based on Statistics Canada’s latest Canadian Community Health Survey – Nutrition Survey data. A collaboration between StatsCan, Health Canada and provincial health ministries, the Canadian Community Health Survey is the largest Canadian government survey to assess what Canadians are eating and drinking.
Baseline Report from The Conference Board of Canada
The Canadian Beverage Association partnered with The Conference Board of Canada to benchmark and verify progress of the Balance Calories initiative. The Conference Board’s Baseline Report shows that Canadians are consuming less calories and sugar from beverages than they have in decades. This new report shows that Canadians’ daily per capita calories consumed from liquid refreshment beverages has already dropped by 20 per cent between 2004 and 2014 to 142.5 calories.
Download Baseline Report from The Conference Board of Canada.