Reports & Updates

May 2026

An Analysis of the Non-Alcoholic Beverage Sector’s Balance Calories Initiative

Between 2014 and 2024, Canadians reduced the calories in the beverages they purchased by 23.0 per cent, surpassing the Balance Calories Initiative’s (BCI’s) goal of a 20 per cent reduction two years ahead of schedule. By 2024, Canadians were purchasing beverages with one-quarter fewer calories than they had a decade earlier.

June 2023

The Non-alcoholic Beverage Sector in Canada – A Study of Economic Impact and Consumption, 2023

The Conference Board of Canada, in partnership with the Canadian Beverage Association, has released a new report that looks at trends and the economic impact of the non-alcoholic beverage sector in Canada. The report provides insights into consumer spending patterns and trends, as well as the economic impact of the industry and sustainability measures being taken.

December 2020

In 2015, the Canadian Beverages Association (CBA) launched the Balance Calories Initiative (BCI). The initiative’s goal is to reduce (by 20 per cent) non-alcoholic beverage calories consumed per person in Canada by 2025. Most of the calories in these beverages are due to sugar. Therefore, the initiative entails reducing the amount of sugar that Canadians consume each year.

December 2017

The Canadian Beverage Association launched the Balance Calories Initiative to help reduce the calories that Canadians obtain from liquid refreshment beverages. This report assesses the most recent data to determine if the Initiative is on track.