More Choices,
Less Sugar.
Members of the Canadian Beverage Association – representing over 60 of the brands you know and love – are bringing consumers more choices with less sugar. In fact, more than half of beverages sold across Canada have reduced or no sugar.
A Decade of Progress
Between 2014 and 2024, Canadians reduced the calories in the beverages they purchased by 23.0 per cent, surpassing the Balance Calories Initiative’s (BCI’s) goal of a 20 per cent reduction two years ahead of schedule. By 2024, Canadians were purchasing beverages with one-quarter fewer calories than they had a decade earlier.
Bringing Balanced Choices to Canadian Consumers
Innovation across multiple beverage categories is supporting Canadians in finding balance in every sip. The volume of low- and no-colarie beverages expanded by almost 40 per cent between 2014 and 2024.
Our sector has worked hard to increase access to new and innovative products that will help Canadians make smarter choices – and it worked!
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