About the Balance Calories Initiative
Canada’s beverage companies formed a powerful collaborative partnership with the Conference Board of Canada, called the Balance Calories Initiative (BCI), with the goal of reducing the non-alcoholic beverage calories consumed per person in Canada by 20% between 2014 and 2025. The initiative has and will continue to leverage our marketing, innovation and distribution strengths to increase access to beverages with reduced calories, and to promote calorie balance and moderation where consumers purchase products. In 2020, the Conference Board confirmed that BCI is on track to meet that goal with a 16% reduction already achieved.
