Successful Voluntary Initiatives


[x_section bg_color=”#f7fcfe” style=”margin: 0px 0px 0px 0px; padding: 45px 0px 45px 0px; “][x_row inner_container=”true” marginless_columns=”false” bg_color=”” style=”margin: 0px auto 0px auto; padding: 0px 0px 0px 0px; “][x_column bg_color=”” type=”1/3″ style=”padding: 0px 0px 0px 0px; “][x_image type=”none” src=”https://balancecalories.ca/wp-content/uploads/2015/10/Calorie-Reduciton-EN.png” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/x_column][x_column bg_color=”” type=”2/3″ style=”padding: 0px 0px 0px 0px; “][x_gap size=”70px”][x_text]

Calorie reduction over the past decade

Through product innovation, choice and a variety of low- and no-calorie beverage options, beverage calories in Canada have decreased by 20% since 2004. With Balance Calories, Canada’s beverage manufacturers are recommitting to a goal of a further 20% reduction over the next decade.[/x_text][/x_column][/x_row][/x_section][x_section style=”margin: 0px 0px 0px 0px; padding: 45px 0px 45px 0px; “][x_row inner_container=”true” marginless_columns=”false” bg_color=”” style=”margin: 0px auto 0px auto; padding: 0px 0px 0px 0px; “][x_column bg_color=”” type=”2/3″ style=”padding: 0px 0px 0px 0px; “][x_gap size=”70px”][x_text]

Clear on Calories

In February 2011, the industry launched Clear on Calories, a front of pack caloric labeling initiative designed to help Canadians understand the caloric content and serving size of the beverages they were choosing. This initiative, led by the beverage industry, was rolled out across Canada and has since been adopted by other food manufacturers.[/x_text][/x_column][x_column bg_color=”” type=”1/3″ style=”padding: 0px 0px 0px 0px; “][x_image type=”none” src=”https://balancecalories.ca/wp-content/uploads/2015/10/ClearOnCalories-EN.png” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/x_column][/x_row][/x_section][x_section bg_color=”#f7fcfe” style=”margin: 0px 0px 0px 0px; padding: 45px 0px 45px 0px; “][x_row inner_container=”true” marginless_columns=”false” bg_color=”” style=”margin: 0px auto 0px auto; padding: 0px 0px 0px 0px; “][x_column bg_color=”” type=”1/3″ style=”padding: 0px 0px 0px 0px; “][x_image type=”none” src=”https://balancecalories.ca/wp-content/uploads/2015/10/MarketingGuidelines-EN.png” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/x_column][x_column bg_color=”” type=”2/3″ style=”padding: 0px 0px 0px 0px; “][x_gap size=”70px”][x_text]

Marketing Guidelines

As part of our overall commitment to leadership concerning health and wellness, The Canadian Beverage Association has Guidelines on Marketing to Children, School Beverage Guidelines and an Energy Drink Marketing Code.[/x_text][/x_column][/x_row][/x_section]