-
Finding Balance
Today, the Canadian Beverage Association was pleased to receive an update from the Conference Board of Canada (CBOC) about their Balance Calories Initiative (BCI). The beverage industry’s objective with BCI is to reduce the calories Canadians consume from beverages by 20% in the decade between 2014 and 2025. In this new report, Finding Balance, the…
-
Balance Calories Initiative – Success is in the Numbers
Conference Board of Canada reports calories are down from non-alcoholic beverages consumed by Canadians across all ages and regions. Click here for the full report: Counting the Calories report – BalanceCalories.ca Toronto, ON – August 21, 2018: The Canadian beverage industry’s Balance Calories Initiative is helping to reduce the calories consumed from beverages across all ages…
-
Canadian Beverage Association’s Balance Calories Initiative – 2017 Tracking Report
Canadian Beverage Association Balance Calories Initiative Success Conference Board of Canada update on Balance Calories Initiative shows an unprecedented 10.2% reduction in calories Toronto, ON – December 11, 2017–The Canadian Beverage Association (CBA), which represents Canada’s non-alcoholic beverage industry, is proud to provide Canadians with an update on the successful progress of the Balance Calories…
-
The Conference Board of Canada: A 20 Per Cent Reduction in Calories Consumed From Beverages By 2025 Will Require Effort
Statement from The Conference Board of Canada. Ottawa, October 24, 2016—The goal of reducing caloric intake by 20 per cent by 2025 will require effort by the beverage industry before it can be achieved. Despite recent declines in daily calories from non-alcoholic and non-dairy beverages, a baseline report conducted by The Conference Board of Canada to track the…