Canadian Beverage Association Balance Calories Initiative Success

Conference Board of Canada update on Balance Calories Initiative shows an unprecedented 10.2% reduction in calories

Toronto, ON – December 11, 2017–The Canadian Beverage Association (CBA), which represents Canada’s non-alcoholic beverage industry, is proud to provide Canadians with an update on the successful progress of the Balance Calories Initiative (BCI).

The Canadian Beverage Association Balance Calories Initiative: 2017 Tracking Report, prepared by The Conference Board of Canada, shows that in the first two years of BCI alone, calories have been reduced by an unprecedented 10.2 per cent. That means that since 2004 there has been an almost 30% reduction in calories consumed from non-alcoholic beverages by Canadians according to GlobalData market data.

The Conference Board Report also noted in their report that data collected from the Government of Canada’s own Canadian Community Health Survey 2016, corroborates this reduction of almost 30% in calories consumed per capita/per day since 2004.

Despite calories from beverages declining by 30% since 2004, obesity continues to be a rising concern in Canada.

This significant decrease has been driven by innovative measures; reformulation, smaller portion sizes and more low/no-calories options for Canadian consumers. In 2017 alone CBA member companies launched more than two dozen new low/no-calorie products into the Canadian market place.

“It is clear that Balance Calories is working,” said Jim Goetz, President, Canadian Beverage Association. “Our members have successfully removed millions of calories from sugar out of Canadians’ diets, we are supporting better health outcomes for Canadians but promoting calorie balance and reducing the amount of sugar Canadians consume.”

Report: Canadian Beverage Association Balance Calories Initiative: 2017 Tracking Report