Today, the Canadian Beverage Association was pleased to receive an update from the Conference Board of Canada (CBOC) about their Balance Calories Initiative (BCI). The beverage industry’s objective with BCI is to reduce the calories Canadians consume from beverages by 20% in the decade between 2014 and 2025. In this new report, Finding Balance, the…

Conference Board of Canada reports calories are down from non-alcoholic beverages consumed by Canadians across all ages and regions. Click here for the full report: Counting the Calories report – BalanceCalories.ca Toronto, ON – August 21, 2018: The Canadian beverage industry’s Balance Calories Initiative is helping to reduce the calories consumed from beverages across all ages…