Canadian Beverage Association’s Balance Calories Initiative – 2017 Tracking Report

Canadian Beverage Association Balance Calories Initiative Success Conference Board of Canada update on Balance Calories Initiative shows an unprecedented 10.2% reduction in calories Toronto, ON – December 11, 2017–The Canadian Beverage Association (CBA), which represents Canada’s non-alcoholic beverage industry, is proud to provide Canadians with an update on the successful progress of the Balance Calories Initiative (BCI). The Canadian Beverage …

The Conference Board of Canada: A 20 Per Cent Reduction in Calories Consumed From Beverages By 2025 Will Require Effort

Statement from The Conference Board of Canada. Ottawa, October 24, 2016—The goal of reducing caloric intake by 20 per cent by 2025 will require effort by the beverage industry before it can be achieved. Despite recent declines in daily calories from non-alcoholic and non-dairy beverages, a baseline report conducted by The Conference Board of Canada to track the Canadian Beverage Association’s Balance Calories …

Canadian Beverage Association launches initiative to reduce non-alcoholic beverage calories consumed by Canadians

 Industry aims to reduce beverage calories in the Canadian diet by 20% over the next 10 years TORONTO – October 27, 2015– Canada’s beverage manufacturers and Canadian Beverage Association (CBA), which represents Canada’s non-alcoholic beverage industry, today launched the Balance Calories initiative. The program is aimed at reducing the number of calories Canadians consume from non-alcoholic beverages by 20% over …