Bold New Program
Canada’s beverage companies are committed to being a strong supporter of better health outcomes for Canadians. Having already facilitated a beverage calorie reduction in the Canadian marketplace by 20% in the past decade – at a time when beverage sales grew by 10% – we are committing to a goal of a further 20% reduction by 2025.
Balance Calories is the beverage industry’s next ambitious, proactive campaign promoting healthy lifestyles and balance. The beverage industry in Canada has a successful history of implementing effective programs, including implementation of Clear on Calories, the industry-led front-of-pack calorie label, restriction of marketing to children, and the elimination of full calorie beverages from elementary, middle, and high schools.
Canadian beverage companies are an integral part of the Canadian economy, bringing jobs and economic opportunities to communities across the country. Our employees are active in the neighbourhoods, schools and communities in which they live and work. We also support programs focused on reducing and preventing obesity.